“Bayou Traditions is a new way LSU fans can support the success of our championship athletic programs and our elite student-athletes in the NIL era,” athletic director Scott Woodward said in a release.
“Bayou Traditions” will give fans a chance to contribute monthly and one-time donations. It also becomes the presenting sponsor of LSU Gold, LSU’s streaming service that delivers exclusive video content to fans.
— Read on lsutigerswire.usatoday.com/2023/01/30/lsu-announces-bayou-traditions-name-image-likeness-collective/