The Plural Form Of Cheez-It Isn’t What You Think It Is

A lot of Twitter users are really salty after learning what to call a “Cheez-It” in its plural form.
Oklahoma plays Florida State in the Cheez-It Bowl on Thursday night in Orlando, Florida, and part of the excitement for the game included some hype for the game sponsor, “Cheez-It.”
— Read on www.huffpost.com/entry/cheez-it-cracker-controversy-twitter_l_63ab8edae4b0cbfd55de2a54