McKernan says law firm spent $750,000 to $1M on LSU football NIL this season

In the new, controversial, and exploding world of NIL, there’s been one businessman that’s clearly been the leader when it comes to LSU football – Gordon McKernan.

The Baton Rouge-based attorney is perhaps as well-known across the state of Louisiana as head coach Brian Kelly himself, thanks largely to an aggressive and relentless marketing campaign. Billboards, buses, benches – if McKernan could own them all, he probably would.
— Read on

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