Shortly after signing the first five-star recruit of his tenure at LSU, Brian Kelly stepped onto a stage inside Tiger Stadium’s South Stadium Club and pulled a microphone close to his face.

National Signing Day was near its end, but Kelly’s recruiting pitch had just begun.

Behind LSU’s first-year head football coach rose a purple backdrop affixed with illuminated letters: NILSU. In front of him sat a crowd of hundreds of business leaders from across Louisiana, who had congregated for Geaux Time – an event as unique as its subject matter.
— Read on Inside Geaux Time, LSU’s All-In NIL Event