The 1.72 billion impressions – the number of times their content was seen on fans’ feeds – that Orgeron’s team attained over the course of the 2019 season dwarfed the 706.9 million that Dabo Swinney’s squad saw.

The additional exposure brought LSU’s accounts a league-high 434,973 new followers across all platforms – over 134,000 more followers than Penn State, who saw the second-most growth this season.

Source: LSU football dominated on field, Tigers’ social media team dominated off