After every LSU football game, Louis Bourgeois gives hundreds of helmets a customized tune-up.

Wild Bill asks, again, “is the football helmet function or fashion?

Louis Bourgeois says, “the helmet is part of the uniform, we dress the guys from head to toe to protect the brand.”

Source: LSU is #1 college football team in the USA: look who’s in charge of the team’s helmets | WGNO