Back in 2011, CBS made a largely unprecedented move with the Alabama-LSU game.

Its broadcast rights deal with the SEC allowed for one primetime game — a slot it used on Alabama’s game at Florida on Oct. 1 of that year — but a new monster was looming.

The Crimson Tide’s home game with LSU was shaping into a No. 1 vs. No. 2 game dubbed the Game of the Century.