Dr. Karam, a senior instructor in the Department of Marketing of LSU’s E.J. Ourso College of Business who helped create the university’s sports marketing curriculum two decades ago, has also been training Tiger athletes in personal branding and media relations since the 1990s.

That includes athletes from all sports and, most recently, the three Tigers who attended the 2019 SEC Football Kickoff – SEC Media Days, in the common parlance – earlier this week.