Since pulling off an impossible one-handed catch late in his rookie season, the NFL’s highest paid wide receiver hasn’t let the spotlight fade.

Off the field, he consistently wears the most hyped pieces in menswear, along with his trademark bleached hair and dangling earrings.

In a league that still skews older and more conservative, 26-year-old Beckham — known simply as OBJ — is the NFL’s foremost embodiment of youth culture, his boldness and earnestness breathing fresh air into the often-stuffy sport.